Founder of an independent creative communications agency specialising in fashion, luxury, lifestyle and beauty brands.

Auckland, New Zealand

Brand Marketing 

• Lead the brand strategy and expression across all channels to ensure future growth for the brand.
• Defined, developed and governed the brand, the marketing strategies and visual identity.
• Ideation and development of all marketing and creative concepts covering brand collaborations, promotions and campaigns.
• Identify and assess ongoing marketing opportunities as they arise.
• Own marketing, creative and digital budgets.

Digital / Social Media 

• Responsible for all online and social channels.
• Lead the team for content planning and development.
• Lead for all digital e-commerce and marketing initiatives.
• Manage paid social advertising strategy and execution.

Creative

• Creative vision for the brand as well as leading a group of creatives towards brand goals. Working to establish consistency, creating a thread to run through the brand identity and expression in communication - across all touchpoints retail, marketing and digital.
• Protection of the integrity of design and brand image through strong collaboration with other teams.
• Creative ability to transform fresh ideas into actionable concepts.
• Management of the production of all shoots.
• Lead on all seasonal shoots; art directing the shoots to briefs and final layouts.
• Management of copywriting for all editorial, plans and press releases.

London, United Kingdom