+64 9 373 3791
shell art director profile
Art Director
12 Plus years Experience

Represented: 25/06/20


Shell is an Art Director with great experience in marketing. She has a wide range of skill-set from strategy to branding, marketing campaigns, art direction, photography, design, production, e-commerce and digital.


She was previously based in London working within the fashion, luxury, beauty and lifestyle industries for 13 years as a Senior Creative Manager and Art Director for Mulberry, Hobbs London, Jo Malone, Miss Selfridge and Cocosa amongst others.


Art Direction Brand Identity Brand Management Content Marketing Creative Direction Design Direction Graphic Design Photography

Recent Employment

Creative & Marketing Director / Apr 2020 - Present / Self Employed

Founder of an independent creative communications agency specialising in fashion, luxury, lifestyle and beauty brands.

Marketing Manager / Nov 2018 - Mar 2020 / moochi

Auckland, New Zealand


Brand Marketing 

  • Lead the brand strategy and expression across all channels to ensure future growth for the brand.
  • Defined, developed and governed the brand, the marketing strategies and visual identity.
  • Ideation and development of all marketing and creative concepts covering brand collaborations, promotions and campaigns.
  • Identify and assess ongoing marketing opportunities as they arise.
  • Own marketing, creative and digital budgets.


Digital / Social Media 

  • Responsible for all online and social channels.
  • Lead the team for content planning and development.
  • Lead for all digital e-commerce and marketing initiatives.
  • Manage paid social advertising strategy and execution.



  • Creative vision for the brand as well as leading a group of creatives towards brand goals. Working to establish consistency, creating a thread to run through the brand identity and expression in communication - across all touchpoints retail, marketing and digital.
  • Protection of the integrity of design and brand image through strong collaboration with other teams.
  • Creative ability to transform fresh ideas into actionable concepts.
  • Management of the production of all shoots.
  • Lead on all seasonal shoots; art directing the shoots to briefs and final layouts.
  • Management of copywriting for all editorial, plans and press releases.

Senior Brand Manager / Feb 2016 - Jul 2017 / Hobbs London

London, United Kingdom

Industries I know well

Health & Beauty
Home & Living


BDes (Hons), Visual Communication Design

1999 - 2002


Computer Graphics, Graphic Design, Photography, Illustration

Creative. Digital. Marketing. Recruitment.

Sign up to regular contact