Shell is an Art Director with great experience in marketing. She has a wide range of skill-set from strategy to branding, marketing campaigns, art direction, photography, design, production, e-commerce and digital.
She was previously based in London working within the fashion, luxury, beauty and lifestyle industries for 13 years as a Senior Creative Manager and Art Director for Mulberry, Hobbs London, Jo Malone, Miss Selfridge and Cocosa amongst others.
Creative & Marketing Director / Apr 2020 - Present / Self Employed
Founder of an independent creative communications agency specialising in fashion, luxury, lifestyle and beauty brands.
Marketing Manager / Nov 2018 - Mar 2020 / moochi
Auckland, New Zealand
- Lead the brand strategy and expression across all channels to ensure future growth for the brand.
- Defined, developed and governed the brand, the marketing strategies and visual identity.
- Ideation and development of all marketing and creative concepts covering brand collaborations, promotions and campaigns.
- Identify and assess ongoing marketing opportunities as they arise.
- Own marketing, creative and digital budgets.
Digital / Social Media
- Responsible for all online and social channels.
- Lead the team for content planning and development.
- Lead for all digital e-commerce and marketing initiatives.
- Manage paid social advertising strategy and execution.
- Creative vision for the brand as well as leading a group of creatives towards brand goals. Working to establish consistency, creating a thread to run through the brand identity and expression in communication - across all touchpoints retail, marketing and digital.
- Protection of the integrity of design and brand image through strong collaboration with other teams.
- Creative ability to transform fresh ideas into actionable concepts.
- Management of the production of all shoots.
- Lead on all seasonal shoots; art directing the shoots to briefs and final layouts.
- Management of copywriting for all editorial, plans and press releases.
Senior Brand Manager / Feb 2016 - Jul 2017 / Hobbs London
London, United Kingdom
Industries I know well
Health & Beauty
Home & Living
BDes (Hons), Visual Communication Design
1999 - 2002
Computer Graphics, Graphic Design, Photography, Illustration