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shem profile
Design Director / Art Director
12 Plus years Experience

Represented: 23/02/22


A senior creative with global experience in the advertising and design industries across New Zealand, Australia, South Africa, the USA and Asia.

There are many names for the job I do, but ultimately I solve problems in ways that affect consideration. I've worked at big agencies, small agencies, run my own agency, and freelanced for all shapes and sizes in between. So, if you’re looking for a versatile creative who doesn’t hate suits (much) and can add value when the planners are on another long lunch, let's chat.


Advertising Art Direction Brand Identity Creative Direction Design Direction Graphic Design Ideation Integrated Campaigns

Recent Employment

Freelance Design / Art Director & Creative Strategist / Dec 2019 - Present / Self Employed

Auckland, New Zealand


Design, creative, strategy and candour – for agencies and brands alike.

I hate jargon. I love effectiveness.
Fewer immersive conversations. No synergistic engagement strategies.
User-centric iterative methodologies? Hard pass.

Instead I create ideas, design & strategy that help you sell more stuff.

Key Clients: Tackle World Australia, 4 Ingredients, MA Financial (was Moelis Australia), Work Communications, Essence-The Health Agency, McNeil&Co, OYA Consulting, BodyVibe

Creative Strategist / Jun 2021 - Present / OYA Consulting

Auckland, New Zealand


A boutique marketing agency based on the Sunshine Coast, servicing growth driven clients throughout Australia & New Zealand offering a range of project management & creative services in research, innovation, marketing and brand development.

Design Director / Dec 2014 - Dec 2019 / Redcactus Design

Auckland, New Zealand


After contracting at Redcactus for most of 2014, I joined full time as Design Director to build the agency's shopper and retail capabilities. My focus was initially on the KFC business in North America and Australia, and later on the development and implementation of this new offering across other key clients.


VEGA The Brand Communication School

Creative Brand Communication - Art Direction




BA, Graphic Design


Creative. Digital. Marketing. Recruitment.