- Firstname/Profession
- Shem
- Design Director
- 12 Plus years Experience
- Auckland, Wellington, Christchurch
-
1921
Represented: 20/01/20
Bio
I'm a senior creative with broad global experience across the advertising and design industries in New Zealand, Australia, South Africa, USA and Asia.
There are many names for the job I do, but ultimately I solve problems in ways that affect consideration. I've worked at big agencies, small agencies, run my own agency, and freelanced for all shapes and sizes in between. So, if you’re looking for a versatile creative who doesn’t hate suits (much) and can add value when the planners are on another long lunch, I'm always keen for a chat.
Expertise
Software
My skills
Creative
Creative strategy
Idea generation
Campaign development
Print & outdoor
Shopper & retail
Shoot direction
Design
Design Strategy
Brand & identity creation
Positioning
Brand architecture
New product development
Packaging
Publications
Website design
Corporate communication
Recent Employment
Freelance Art / Design Director / Dec 2019 - Present / Self Employed
Auckland, New Zealand
Creative, design, strategy and candour – for agencies and brands alike.
I hate jargon. I love effectiveness.
Fewer immersive conversations. No synergistic engagement strategies.
User-centric iterative methodologies? Hard pass.
Instead, I create ideas, design & strategy that help to sell more stuff.
Design Director / Dec 2014 - Dec 2019 / Redcactus Design
Auckland, New Zealand
After contracting at Redcactus for most of 2014, I joined full time as Design Director in December 2014. My focus was initially on the KFC business in the US and Australia, as well as the development and implementation of our broader offering across other key clients.
Brands: Frucor Suntory (V Energy), KFC (USA, Australia, ASEAN), Goodman Fielder (Meadow Fresh, Freya's), Wrigley (Global, Africa), Griffins, Accolade Wines (Madam Sass), The Better Drinks Company and more.
Freelance Senior Creative / Art Director / Jul 2012 - Dec 2014 / Self Employed
Auckland, New Zealand
Immigrated to Auckland in April 2012 and freelanced on arrival.
Agencies: Saatchi & Saatchi, Ogilvy, Raydar, Redcactus, Republik, Rolfe
Brands: KFC (USA), Countdown, ASB, Auckland Zoo, Auckland Stadiums, Bunnings, AA Life, AA Insurance, Smartfuel, Mercury Energy, Lasoo (won pitch), Onecard Visa, Nestlé Purina, Frucor, Bayer, Super Liquor
Industries I know well
Food & Beverage
Retail
FMCG
QSR
Alcohol
Sport
Recreation
Tourism
Education
Healthcare
Personal Care
Property
Advertising
Design
Mediums I know well
Print
Shopper
Packaging
Outdoor
Corporate Communication
Publishing
Digital
Experiential
Events / Conferences
Qualifications
VEGA – The Brand Communication School
Creative Brand Communications (Art Direction / Copywriting / Strategy) – 2003 to 2005
Mediatek
BA Graphic Design – 2002
Languages
English