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shem profile
Firstname/Profession
Shem
Design Director / Art Director
12 Plus years Experience
Auckland
2562

Represented: 23/02/22


Bio

Meet Shem.

 

A senior creative with global experience in the advertising and design industries across New Zealand, Australia, South Africa, the USA and Asia.

 

There are many names for the job he does, but ultimately he solves problems in ways that affect consideration. He's worked at big agencies, small agencies, ran his own agency, and freelanced for all shapes and sizes in between. So, if you’re looking for a versatile creative who doesn’t hate suits (much) and can add value when the planners are on another long lunch, let's chat.

 

His recent work boasts creativity, backed up by a mastery of FMCG marketing principles, to create marketing-forward branding work that doesn’t overwhelm a simple, effective message.

 

Hailing from Durban, South Africa, Shem initially worked in ad agencies, including the internationally renowned TWBA, on some big campaigns, like the FIFA World Cup 2010. South Africa’s loss was our gain as Shem moved to the Land of the Long White Cloud and began freelancing before taking a full-time role at Redcactus Auckland.

 

One of Shem’s original projects for Auckland Zoo (Rolfe Agency) was the Te Wao Nui Launch which embodied his ability to mix stunning graphics and a simple, impactful message. He worked with a team to combine over 100 images into a beautiful 30-metre long mural at Auckland Airport’s arrival hallway, with bird and animal noises piped in to create a full experience for travellers coming into the city.

 

Going full-time at Redcactus in 2014 didn’t slow him down a bit, as Shem created work for massive global clients, including KFC where he led the identity development and the launch of Nashville Hot NPD & Colonel-ify app for KFC in Australasia and U.S markets. He was also involved in the launch of Frucor V’s limited edition Twisted Tropics drink developing the concept across packaging, shopper and OOH.

 

Now Shem is back in the freelance game with The Pond, ready to bring his unique creative energy wherever it is needed.

Expertise

Advertising Art Direction Brand Identity Creative Direction Design Direction Graphic Design Ideation Integrated Campaigns Interactive Advertising Logo Design

Industries I know well

Advertising
Alcohol
Entertainment
Food & Beverage
Pet Care
Tourism

Qualifications

VEGA The Brand Communication School

Creative Brand Communication - Art Direction

2003-2005

 

Mediatek

BA, Graphic Design

2002

Creative. Digital. Marketing. Recruitment.