- Firstname/Profession
- Shem
- Design Director
- 12 Plus years Experience
- Auckland, Wellington, Christchurch
-
1920
Represented: 20/01/20
McCOY PLUS Line Extension
About Project
McCoy wanted to extend their range beyond juice and coconut water, into the functional beverage space.
A benefit-led – Vitality / Immunity / Balance – sub-brand was developed to differentiate from our core range on-shelf. The brand’s key distinctive assets were retained, while introducing chilled-category semiotics, to position McCoy PLUS above their competitor’s ambient offerings.
Industries
Grocery
Specialties
Brand Identity, Creative Direction, Packaging
Client
Frucor Suntory / McCoy
Credit
Agency: Redcactus Design
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