- Firstname/Profession
- Shem
- Design Director / Art Director
- 12 Plus years Experience
- Auckland
-
2064
Represented: 23/02/22
McCoy Plus Line Extension
About Project
McCoy wanted to extend their range beyond juice and coconut water, into the functional beverage space.
A benefit-led – Vitality / Immunity / Balance – sub-brand was developed to differentiate from our core range on-shelf. The brand’s key distinctive assets were retained, while introducing chilled-category semiotics, to position McCoy PLUS above their competitor’s ambient offerings.
Industries
Food & Beverage
Specialties
Concepting, Design Direction, Packaging
Client
Frucor Suntory
Credit
Agency: Redcactus Design
