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simon creative director profile
Creative Director
12 Plus years Experience
Hastings, Auckland, Tauranga

Represented: 07/12/20


Simon has been pulling rabbits out of hats for nearly four decades - either through leadership roles in creative agencies, or his own strategy-to-screen production company - developing and bringing to life big, clear, culturally relevant ideas; or mentoring and helping creative teams to do the same.


He has an entrepreneur’s heart, he's worked as a strategist, writer, art director, producer, director and photographer.


Having worked with boards, CEO’s and other key stakeholders, often in crisis situations, to creatively solve the gnarliest communication problems. 


Simon prides himself on being nimble, love working at pace, hate waste and inertia. He relishes the opportunity to craft a beautiful story or help others with the same goals. Always innovative in approach to campaigns and belief in ideas that move and motivate us.


Art Direction Copywriting Creative Direction Directing Photography Producing Strategy Videography


Keynote Lightroom CC Pages

Recent Employment

Freelance Creative Director / 1995 - Present / Self Employed

Auckland, New Zealand


Most recent projects:

2012 - Turning Times Square into a digital art gallery displaying the work of NZ design students for Chorus. At the time, it was the largest display of synchronised content in Times Square history.

2014 - 5 of the top 10 hashtags in NZ were about Gigatown, the online / real world game developed for Chorus

2015 - Gigatown wins NZ's supreme marketing Award

2017 - Toning it down. Creation of a content library for Big Save Furniture

2019 - Campaign to get Napier Mayor Kirtsen Wise elected wins 67% of the vote

Creative Director / Apr 2009 - Mar 2016 / Chameleon Partners

Auckland, New Zealand


Chameleon Partners is a boutique production agency, specialising in fast turn around big ideas to protect or enhance a company's reputation and bottom line.

A project based business, clients included infrastructure company Chorus, Telecom NZ, and online accounting software company Xero

Industries I know well


Creative. Digital. Marketing. Recruitment.

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