Minds for minds
An oldie but a goodie. Auckland University was looking to find a way to fund its ongoing autism research program, so we came up with a Charity called Minds for Minds. We created a whole identity for Minds for Minds, but at the heart of it were a series of executions that told stories of what it was actually like to live with Autism. The posters were well received and awarded. The best thing, however, was the personal responses we got from parents of kids on the autism spectrum. I was honoured to be a part of this work that mattered and made a difference.
Art Direction, Copywriting, Ideation
University of Auckland