The Future We're Working On
In an inter-BBDO pitch, we were tasked with creating a new creative platform for VISA. My creative partner and I landed on the insight that "VISA are making themselves invisible", hence we created the platform "That's the future we're working on" to showcase how VISA is helping to make our everyday lives seamless. We almost got away without showing the product, but noooo. Oh, we won the pitch.
Art Direction, Ideation