WildxSoda is a clean vodka soda RTD that is based on three simple ingredients with no sugar, no carbs and no additives. We partnered with our client to create a brand that easily aligns itself with a wide audience which appreciates clean aesthetics to match the drink itself.
We position WildxSoda early in the night, before words are slurred and memories start to fade. It’s when people feel and look their best. This is a strong space to be in which effortlessly lets the brand talk both about the party element and the health factor without the two feeling like a contradiction. It’s all about starting off the right way.
My role: Creative Direction, Positioning, Design & Photography.
Brand Identity, Creative Direction, Photography
SPICE AND CO LIMITED