- Firstname/Profession
- Ben
- Marketing Strategist / Design Director
- 12 Plus years Experience
- Hastings, Napier, Auckland
-
6658
Represented: 31/08/17
Founders Beer
About Project
With the explosion of the craft beer market and an endless stream of emerging styles, some of the founding principals of beer were getting lost. Founders ability to to balance experimentation and the new with well-made, great-tasting beer created the heart of the brand strategy. This was brought to life with a simple and iconic brand that utilised a beer glass segmented to create a balanced ‘F.’
Industries
Alcohol
Specialties
Advertising, Brand Identity, Creative Direction
Client
Independent Liquor
