- Firstname/Profession
- Kelsey
- Digital Marketing Specialist
- 12 Plus years Experience
- Auckland
-
3913
Represented: 13/10/20
TVNZ-NZ Marketing Awards Campaign
About Project
Industries
Marketing
Specialties
Campaign Management, Marketing Communication, Marketing Strategy
Client
Marketing Association
Overview
As the only New Zealand industry body dedicated to marketing, the MA helps its members develop, connect and have a voice, and aims to inspire business success through a connected marketing community. It has a thriving member base of over 6,600 businesses and marketing professionals, and connects with over 10,000 people every week.
Through my end-to-end management of the marketing campaign for the 2011 TVNZ-NZ Marketing Award. I achieved record levels of entries for both awards programmes.
Contribution
- Developing strategic campaigns for the MA’s portfolio of awards, events and training programmes.
- Developing strategic marketing campaigns for partner events.
- Managing email campaigns and the communications schedule.
- Copywriting for online and offline marketing collateral.
- Liaising with sponsors, media, agencies, email service providers, key partners and internal staff.
- Coordinating the launch and re-branding of conference brands.
- Tracking, analysing and reporting on marketing performance.