- Firstname/Profession
- Giles
- CX Writer / Writer
- 12 Plus years Experience
- Wellington, Auckland, Christchurch
-
10979
Represented: 17/09/15
Find The Lady
About Project
PURPOSE:
Multi award-winning interactive fiction, 'Find the Lady', was designed to inspire staff at Leo Burnett Worldwide about the power of storytelling and digital media. Winner at the European Multimedia Awards, Find the Lady uses multiple forms of interaction design, media and storytelling techniques to draw users into the story.
PREMISE:
A young girl being raised by her grandfather finds an unfinished letter he's writing to an adoption agency. Upset, she sets out on a journey to find her parents.
MY ROLE / DELIVERY:
- Strategy
- Concept
- Writing / Script
- Information Architecture
- User Testing
AWARDS:
- 2002 EMMA – European Multimedia Award
- 2002 Axis Award – Best Overall Campaign
- 2001 Interactive New Zealand ICON Award – Craft Winner
Industries
Advertising
Specialties
Concepting, Digital Strategy, Scriptwriting
Client
Leo Burnett Worldwide (client: London office)
- Xero
- Technology
- RaboPlus country lau...
- Banking
- Find The Lady
- Advertising
- LINZ Digital Strateg...
- Property
- University of Canter...
- Education
- Turners Digital Stra...
- Automotive
- Ravensdown Digital S...
- Agriculture
- Lifelines Interactiv...
- Arts & Culture
- Beef + Lamb New Zeal...
- Agriculture
- 'The Hybridiser' (Au...
- Arts & Culture
- Careers NZ website (...
- Education
- Department of Labour...
- Youth Culture
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