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giles ux researcher profile
Firstname/Profession
Giles
CX Writer / Writer
12 Plus years Experience
Wellington, Auckland, Christchurch
10977

Represented: 17/09/15

University of Canterbury: Overall Online Experience

About Project

PURPOSE:

Digital Strategy, Analysis and Discovery engagement to provide the University of Canterbury with a high-level vision and roadmap to guide the planning, priorities and focus for their entire digital presence for the next 3 - 5 years (web, mobile, social, intranet, CRM, CMS).

MY ROLE / DELIVERY:

- Workshop Planning, Facilitation & Documentation
- Stakeholder Interviews
- Quantitative Analysis (online metrics)
- Persona Definition and Creation
- User Story Development
- High-level Content Analysis
- Competitor and Market Analysis
- High-level Information Architecture
- Framework for Online Ecosystem
- High-level Technical Commentary and Architecture Options (Discovery-based)
- User Testing / Validation (of Concepts)
- Documentation and Presentation of Findings, Vision & Roadmap
- Creative Direction / Concept Creation


Industries

Education


Specialties

Digital Strategy, Information Architecture, User Testing


Client

University of Canterbury

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Creative. Digital. Marketing. Recruitment.