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giles ux researcher profile
Firstname/Profession
Giles
CX Writer / Writer
12 Plus years Experience
Wellington, Auckland, Christchurch
10979

Represented: 17/09/15

RaboPlus country launch

About Project

Writer, Strategist and Information Architect for all digital/interactive media for Rabobank's most successful country launch ever as RaboPlus in New Zealand (website, email, online campaigns, microsites, database marketing). RaboPlus was a Gold Effie Award Winner in 2007 (New Product or Service Introduction).

MY ROLE / DELIVERY:

- Digital strategy
- Digital / interactive / web concept design
- Writing
- Information architecture
- Interaction design

AWARDS:

- 2009: Net Guide Award in the Financial Services Category (RaboPlus website)
- 2008: NZ Direct & Interactive Marketing Award (RaboPlus Christmas Campaign)
- 2007: CAANZ EFFIE Award (RaboPlus Christmas Campaign)
- 2006: TUANZ Business Internet Award (RaboPlus digital campaigns)


Industries

Banking


Specialties

Digital Strategy, Information Architecture, Mockups


Client

RaboPlus (now RaboDirect) owned by Rabobank International.

Content image #1
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Above: Public website.
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Above: Open an account interface.
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Above: ActiveMoney newsletter.
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Above: New product landing page (via search/display advertising campaigns).
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Above: Custom-built RaboPlus Christmas campaign.
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Above: Custom-built RaboPlus Christmas campaign.
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Above: Custom-built RaboPlus Christmas campaign.
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Above: Custom-built RaboPlus Bank-a-Rate campaign website.
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Above: Custom-built RaboPlus Bank-a-Rate campaign website.
1498

Creative. Digital. Marketing. Recruitment.