Brand Marketing Manager

Are you a highly creative brand marketing expert who loves fashion, is deeply entrenched in popular culture with the talent to lead the creative direction for brand content for an iconic men’s fashion apparel brand!?

Do you lead the creation of inspiring and on trend work with meticulous perfection? Can you seamlessly run the end-to-end creative process, taking brand marketing from conception to market across the full modern marketing mix?

Take your award-winning creative and marketing career (local or international) into a role where your ideas and vision for brand content will be heard. You’ll be a naturally talented and highly conceptual person, fully on point with the latest trends in the world of fashion, music, sport and popular culture!

Day to day you’ll lead the creative direction for brand content for NZ & AU markets, provide strategic direction to studio and design teams, lead the end-to-end execution of photoshoots and campaign production, identify and execute brand marketing initiatives – including influencer collaborations, strategic partnerships, and activations, to strengthen brand visibility and relevance.

This role reports to and collaborates closely with the Head of Digital, amongst a wider team of other talented creatives and marketers. This team will look to you for your opinion, skills, and expertise in ideation, brand, creative direction, campaigns, and integrated content – confidence in your ideas and craft is key!

Your brief – inspire, excite, and engage NZ & AU male audiences to wear this brand as a badge of honour and become loyal followers!

This is a BIG role requiring true talent - APPLY TODAY!

The breakdown

We are looking for a someone with:

• 8+ years commercial brand marketing experience
• Creative studio and campaign experience
• Fashion or closely aligned industry experience

Primary focus of the role:

• Brand & Creative Direction
• Photoshoot & Campaign Production
• Creative Team Management
• Brand Initiatives & Partnerships

Some key responsibilities are:

• Creative direction for brand content, ensuring it aligns with brand values and resonates with the target audience for NZ & AU.
• Strategic direction of studio and creative teams to deliver high-quality, on-brand visual content that supports product launches, promotions, and seasonal storytelling.
• Oversee the production of all brand assets, including photoshoots, campaigns, and promotional content.
• Lead the end-to-end execution of photoshoots and campaign production, from creative concept development to post-production.
• Ensure all content supports product launches, brand storytelling, and sales objectives across digital and physical channels.
• Collaborate with buying, digital marketing and e-commerce teams to ensure content supports product launches and promotions.
• Create and manage content calendars to ensure a steady flow of brand content across social media, website, and email channels.
• Manage and inspire the creative team to deliver exceptional creative that aligns with brand objectives.
• Foster a collaborative and inspiring team culture that encourages creativity and innovation.
• Identify and execute brand initiatives, including influencer collaborations, strategic partnerships, and community activations, to strengthen brand visibility and relevance.
• Drive the organic social strategy, telling timely brand and product-led stories, posts and campaigns.
• Plan and execute brand events, pop-ups, and sponsorship activations that strengthen brand identity and customer connection.

Are you someone who…

• Can lead and deliver creative that will inspire, excite and engage?
• Has a genuine career alignment with fashion?
• Lives and breathes popular culture – fashion, entertainment, music, sports etc
• Strives for the best and wants to work with the best?
• Applies drive and confidence to all you touch?
• Is innovative, creative, curious and passionate?
• Thinks big and executes with perfection?

The reward 

• Competitive salary of $140k-$150k per annum + KiwiSaver
• Local and international travel
• Lead creative direction for both NZ & AU markets
• 5 days in office – highly collaborative team environment
• Central Auckland location

Apply today

If this role sounds like you then apply online with a brief summary of why you may be interested in this position & a copy of your CV and LinkedIn profile.