Marketing Automation Specialist (B2B Agency)

Are you an expert in Email Marketing, data-obsessed with a strong focus on acquisition, retention, engagement and the ability to drive growth? Do you take an analytical, yet creative approach to data-driven email marketing and advertising?

Are your insight-driven marketing tastebuds tingling? They should be, this is a unique opportunity at one of NZ's leading boutique B2B marketing agencies, delivering detailed engagement strategies that build sustainable growth for their clients.

This is a pivotal and growth-orientated role that requires an intelligent and driven person. Day to day you’ll use a unique blend of technology, data and insight-driven creative content to identify and build stronger brand engagement that delivers long-term impact, increased acquisition & engagement, and higher customer retention & loyalty. You’ll be a natural when it comes to big data, digital customers, integrated marketing principles, and identifying key trends and insights to deliver impactful engagement & revenue results. 

You’ll collaborate on the development and implementation of intelligent email contact strategies with a focus on customer experience and personalisation, deliver all email campaign and landing page build and deployment, lead personalization, segmentation and manage database hygiene, using data to derive insights to inform tactical campaign strategies, and report on results. You will know how to position yourself as the subject matter expert in CRM marketing. 

You'll play a pivotal role within the daily management of the CRM infrastructure and executing all email marketing campaigns for their clients. You will also take ownership of creating all email templates, and work closely with designers to ensure the emails adhere to industry best practices.

Keen to work with a dynamic, friendly agency? Then APPLY TODAY!

The breakdown

We are looking for someone with: 

• 3 years of experience in marketing automation, email marketing, CRM marketing, or similar.
• Proven experience in executing successful email marketing campaigns and automation.
• Proficiency in Microsoft Dynamics, Click Dimensions, Chamaileon, and Zapier or similar softwares (Hubspot, Salesforce, Klaviyo, Emarsys, etc.)

Some key responsibilities are:

• Manage marketing automation programs, emails, landing pages, and campaigns to drive engagement
• Plan, schedule, and segment email campaigns then track and report on email activity and conversion goals
• Identify trends and develop new insights to refine and improve customer communications, behaviour, marketing performance, and customer engagement
• Champion marketing personalization and customer segmentation, as well as good list hygiene.
• Utilising data and insight to measure and report on campaign success in relation to activation, conversion, lifetime value and churn metrics.
• Share insights and recommendations with the team for ongoing optimisation.
• Contribute towards the development and implementation of an email contact strategy with a focus on customer experience and preferences.
• Collaborate to integrate email marketing initiatives with broader marketing efforts.
• Stay up to date on industry best practices and emerging trends in email marketing and customer engagement.

Are you someone who is…

• Digital-first mindset
• Self-starter & focused multitasker
• Balanced blend of strategic and hands-on style
• Excels under pressure
• Team player & keen collaborator
• Friendly & fun to be around 

The reward

• Salary of $90k - $100k depending on experience
• Friendly, Fun & Collaborative agency environment

Apply today 

If this role sounds like you then apply online with a brief summary of why you may be interested in this position.