Bio

Meet Ash.

A rare breed in the industry with 12 years of hands-on experiences in every facet of the creative process on both agency and client-side; from client service, creative, strategy & planning, producing, directing, shooting, managing social accounts + everything in between. This diverse combination of skills and experience provides him with a unique understanding and approach to social media creative thinking and producing.

Ash first cut his teeth in the advertising industry working on fully integrated campaigns as a traditional agency ‘suit’, while also managing social media accounts for some of NZ's biggest brands. Each year saw shifts in emphasis and budgets from traditional channels (i.e. TV, print, outdoor, radio) into social media-first content. That shift saw his skills and experience increasingly become more integral into the modern day marketing mix and consequently serves as a key connector between two eras:

1. The traditional advertising model and way of thinking

2. The modern day social media 'content revolution’

His work experience includes;

Agency:

Saatchi & Saatchi, Augusto, Culture (Stanley Street)

Client side:

Red Bull

Brands Ash has worked with:

Samsung, adidas, KFC, Pepsi, Toyota, Tourism New Zealand, Weet-Bix, L&P, Stolen Girlfriends Club, Taco Bell, Rebel Sport

Sports teams and federations Ash has worked with:

NZ Rugby (All Blacks and NZ Sevens), NZ Cricket (Black Caps and White Ferns), Snow Sports NZ, LPGA, NZ Golf, Crankworx

Qualifications

University of Auckland

Bachelor of Commerce (Grad Dip)Marketing, Accounting, Commercial Law