- Firstname/Profession
- Barry
- Design Director / Graphic & Brand Designer
- 12 Plus years Experience
- Auckland
-
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Represented: 31/01/23
Pantene Colour Miracle
About Project
For the Pantene Miracle Serum Colour Protect Shampoo and Conditioner, I led the team to redesign a packaging that features never-been-done-before iridescent and rose gold varnish bottles with colour gradation at the bottom.
Each colour corresponds to a different dye tone, eg red gradation for warm tone hair colours. These new packaging designs stood out beautifully on eCommerce pages and in-store shelves. 7 iconic design assets were utilized to ensure the design idea will be translated across different channels and media.
The mini Vis ID designs were then extended for use on across digital media.
Industries
Beauty & Personal Care
Specialties
Art Direction, Creative Direction, Packaging
Client
Procter & Gamble
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