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ben profile
Firstname/Profession
Ben
Art Director
12 Plus years Experience
Nelson
1887

Represented: 09/02/24

Road to Recovery

About Project

In 2013, the worst flood in Queensland’s history devastated the city of Bundaberg, displacing thousands. The region desperately needed an economic boost following the disaster, so Bundaberg Rum decided to use its name to get visitors back. In short, we would turn a disaster zone into a tourist destination. We staged a special relaunch of the rum called ’Road to Recovery’. Each bottle was labeled with the name of a flood-affected street. The bottles were only available from the distillery and the campaign brought thousands to the town. All profits from sales went towards flood relief.


Industries

Alcohol


Specialties

Art Direction, Packaging, Print


Client

Bundaberg Rum

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Creative. Digital. Marketing. Recruitment.