+64 9 373 3791
ben profile
Firstname/Profession
Ben
Marketing Strategist / Design Director
12 Plus years Experience
Hastings, Napier, Auckland
6382

Represented: 31/08/17


Bio

Meet Ben.

 

I love the challenge of using logic and creativity to build a great brand.

 

When you can simultaneously analyse details and take creative leaps, vast amounts of information can be distilled into true meaning to bring clarity, focus and inspiration.

 

By understanding and clearly articulating the foundation elements of a brand – its vision, purpose, differentiators and personality – then overlaying societal trends, audience and market research, you can discover the unique relationship between a brand and its intended audience.

 

This insight defines the heart of a brand. It creates a distinctive and ownable positioning that’s strong, unique in the market and builds a meaningful and enduring connection with people.

 

To connect meaningfully in the marketplace, a brand must be given a ‘visual voice.’ Turning words into images begins the journey of bringing a brand to life. A visual voice is an essential component of a complete brand strategy.

 

I help create brands that connect with people in a meaningful way by delivering strategies that are tangible, effective and inspiring.

Expertise

Brand Development Concepting Creative Direction Graphic Design Ideation Project Management Research Strategy

Software

Illustrator CC InDesign CC Microsoft Excel Microsoft Powerpoint Microsoft Word Photoshop CC

Industries I know well

Advertising
Design
FMCG
Real Estate
Alcohol
Food and beverage
Telco - Voodafone
Banking – Westpac
Council
Automotive
Packaging

Mediums I know well

Print. Packaging. Experiential.

Qualifications

Art School

Languages

English, Spanish

Creative. Digital. Marketing. Recruitment.