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beth mac operator profile
Firstname/Profession
Beth
Graphic & Brand Designer / Mac Operator
8-12 years Experience
Auckland, Tauranga, Hamilton
6252

Represented: 12/10/18

Sculpture Trail Design and Website

About Project

Blockhouse Bay Primary School wanted to showcase the diversity of their community through an art walk around the school. Each class used an enquiry process to investigate how they would show their cultural diversity and inclusiveness through sculpture.

Teachers provided a brief, classes came up with concepts which were presented and voted on. The students tested materials and structures in order to refine their concepts.

I was approached to help make the sculptures accessible to those who may not be able to visit the school, design an identity and signage. We wanted to include technology to make the trail interactive. QR codes were added to signage to allow users to read about each sculptures design and building process.

A group of select students called the Super Sculpture Sidekicks were my clients and we worked together to come up with a logo, website and map. They were instrumental in decision making and gathering content for the website.


Industries

Education


Specialties

Art Direction, Brand Identity, Digital Design


Client

Blockhouse Bay Primary School

Content image #1
The logo represents the local bay area. It reminded the students of the nearby water and sea as well as the physical trail.
Content image #2
Content image #3
Content image #4
Content image #5
923

Creative. Digital. Marketing. Recruitment.