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caroline illustrator profile
Firstname/Profession
Caroline
Illustrator / Graphic & Brand Designer
8-12 years Experience
Auckland, Wellington
5455

Represented: 04/07/19


Bio

I’m Caroline. I'm a specialist in building visual identities, including custom logotype design and typeface design. While freelancing, I'm also completing her Post Graduate Certificate in Typeface Design from the Cooper Union (Type@Cooper), NYC.

 

I've led visual identity projects, from concept to roll-out, overseeing junior designers. My happy place is in creating harmonious systems with both type and visual identity design.

 

Illustration comes naturally to me, I'm able to work in multiple styles from digital to traditional media. I've illustrated for large-scale projects including packaging, advertising campaigns to repeating patterns and graphic assets for identity design.

 

As a multidisciplinary designer, I actively seeks to value-add, consistently delivering high quality work.

Expertise

Art Direction Brand Identity Concepting Editorial Front End Development Illustration Logo Design Packaging Storyboarding Typography

Software

Illustrator CC InDesign CC Photoshop CC

Industries I know well

Advertising
Art & Culture
Automotive
Construction & Engineering
Finance
FMCG
Food & Beverage
Government
Hospitality & Tourism
Insurance
Retail
Telecommunications

Mediums I know well

Print, TV, OOH, Digital

Honours & awards

2018 Finalist: Bolt of Cloth Textile Design Award
2018 D&AD Awards: Yellow Pencil for Geoff
Client: Heinz / Agency: Y&R
2016 Best Awards Silver & Bronze Pins for Rhapsody.
Client: ANZ / Agency: TBWA

Qualifications

EIT, Hawke's Bay

Bachelor of Visual Art & Design 

 

School of Visual Art, NYC

Typography & Identity 

 

Cooper Union, NYC 

Post Graduate Certificate, Typeface Design

 

Exhibitions

– Te Mata Estate Gallery, Havelock North NZ

– Naked Art Club, The Globe Art Gallery, Napier NZ

Creative. Digital. Marketing. Recruitment.