- Firstname/Profession
- Cathy
- Creative Director
- 12 Plus years Experience
- Auckland, Queenstown
-
2056
Represented: 11/03/20
BBC Earth Global Launch
About Project
Multi-platform campaign created for the global launch of BBC Earth. Cathy interviewed the BBC Natural History filmmakers and compiled their experiences into poems, which were then recited by the filmmakers to camera on location in Bristol, Antarctica, Greenland, Montana, Uruguay, Kenya and Argentina. Cathy also co-wrote the score.
Industries
Advertising
Specialties
Creative Direction, Directing, Scriptwriting
Client
BBC Worldwide
Creative lead on BBC Earth global brand launch
Devised, wrote and directed 5 spot integrated campaign
AWARDS:
International Media Plan of the Year, Advertising Hall of Fame Awards, Singapore
Best Brand Campaign: Promax World Silver, Promax Europe Gold
Best Spot: Promax World Silver
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