
- Firstname/Profession
- Craig
- Graphic & Brand Designer / Digital & UI Designer
- 12 Plus years Experience
- Auckland
-
2896
Represented: 09/09/21
CBD Office Rebranding
About Project
CBD Office provides fully serviced office spaces for flexible hire from their central business district location in Auckland.
CBD Office was looking for a complete rebrand to go with their newly renovated and refurbished office spaces. The dark corporate blue of their previous branding was first to go, replaced with a striking red to add some warmth and energy. By placing CBD inside the circular ‘O’ of Office, the logotype became a simple representation of the company's location at the centre of downtown Auckland. An abstract city skyline illustration was created as a supporting background device to add some depth and texture to branded collateral.
Strong use of red in the reception area and foyer signage livened up the interior and created a focal point for visitors, while the raised chrome logotype added a touch of elegance. The final result is a professional, clean and modern identity.
Industries
Service
Specialties
Brand Identity, Graphic Design, Logo Design
Client
CBD Office