- Firstname/Profession
- Craig
- Graphic & Brand Designer / Digital & UI Designer
- 12 Plus years Experience
- Auckland
-
2895
Represented: 09/09/21
Empathy Wines Branding & Packaging
About Project
The brief from a successful New Zealand wine exporter was to create a premium wellbeing brand to be sold across multiple EU countries and the UK, that would offer consumers vegan-friendly, carbon-neutral, organic and low alcohol wines. The design needed to convey high-value exclusivity, provide an engaging brand experience that buyers would share with others, fit with their lifestyle and make them feel good about their purchase.
The client was very happy with the quality of designs offered, though due to unrelated business reasons, the project has not gone ahead at this time. Many design options were explored with the final three favourites shown.
Industries
Alcohol
Specialties
Brand Identity, Graphic Design, Packaging
Client
Empathy Wines
Credit
Agency: gardyneHOLT
