About Project

Renowned for their statement-making simplicity, Camilla and Marc has long been loved in Australia for its unique wardrobe pieces. Founded by a brother-sister duo, the range focuses on dynamic, masculine cuts clad in premium fabrics.

A four-week design sprint kicked off an audit of the existing site, and recommendations to improve overall user experience and stylistic direction.

Image proportions were fundamental to the look of the site, showcasing textures and products at an optimal size. A highly refined type system was developed to complement imagery, with occasional supergraphic type treatments.

The site pushed the boundaries of best practice ecommerce paired with a brutalist design lens, replicating their premium in-store service.

Industries

Fashion

Specialties

Digital Design, Responsive Web Design, UI Design

Client

Camilla & Marc