About Project

Farm to Fork sets out to educate and inspire visiting local producers and making comfort food of the earth. The second season called for a reimagination of their existing brand, raising the profile and giving the show a strong presence.

The brief was to give it the same level of personality found in Ugly Delicious, but with a wholesome twist.

The visual direction pays homage to robust and beautiful typography typically found on farm signs, along a classical and delicate layout, an earthy palette and pastel treatment of imagery. The brand language is simple and honest, colloquial and humble. The brand displays a level of contrast that balances with the warmth of the footage.

The identity was applied to onscreen graphics, a pitch deck, a social strategy and other assets, along with a new look for the website.

Industries

Food & Beverage

Specialties

Digital Design, UI Design, UX Strategy

Client

Farm to Fork