- Firstname/Profession
- Dan
- Digital & UI Designer
- 12 Plus years Experience
- Tauranga, Auckland
-
1346
Represented: 29/11/23
Kowtow Digital Design
About Project
Kowtow is a Wellington-based fashion label committed to looking after people and the planet. Their garments are made entirely from 100% certified Fairtrade cotton, traced from seed-to-garment.
Kowtow needed an ecommerce experience that could remove friction from their checkout flow and increase conversion, in the most tasteful way possible. A light, spacious and relaxed shopping experience aided in longer browsing sessions. The digital expression of the brand saw a shift in typeface to Pangram Pangram's Neue Montreal. A more dynamic editorial style layout and approach to imagery elevated the site, giving an almost print-like feel.
Industries
Fashion
Specialties
Brand Identity, Ideation, UI Design
Client
Kowtow
