About Project

The good people of LOWF• set out to do one thing; build community through friends, events and apparel, amongst the fashionable and the creative. Their aim is to remove the elitist stigmas associated with elevated street fashion, by creating sustainably produced garments in top-tier quality but with an accessible price point.

Extensive research and discovery informed the visual direction. The brand needed to feel elevated but not too high end. A collaborative approach saw an alignment towards a sophisticated, simple and approachable Swiss-style visual language. LOWF• messaging is aspirational but direct, with photography that is journalistic in nature and warm in tone, paired with a type system is understated and no non-sense.

Industries

Fashion

Specialties

Digital Design, UI Design, UX Strategy

Client

LOWF