- Firstname/Profession
- Daniela
- Graphic & Brand Designer
- 4-8 years Experience
- Auckland
-
278
Represented: 12/09/24
Avinka
About Project
Avinka is the leading brand of meat products in Peru, and it decided to change its image to align with its fresh, fun, and innovative spirit. Daniela and the team merged universal expressions of enjoyment such as 'mmmmm', 'yummmm', and a fork, thus creating a powerful visual identifier for its packaging and communication. Additionally, a pastel color palette was introduced for each product line. This rebranding made quite a splash in Peru in 2023.
Industries
FMCG
Specialties
Brand Identity, Copywriting, Packaging
Client
Avinka
