Designer to the mega-stars.
I'm Elle. Music marketing is big business. From album artwork to promotions and daily social buzz, someone has to feed the hungry fans.
I'm a Kiwi Art Director, who has been working for Warner Bros in London designing for megastars Dua Lipa, Muse, Gorillaz & Liam Gallagher, to name drop a few.
For me, creating successful campaigns involves everything from art direction, digital and social design, print and album artwork, web design, UX/UI, styling photoshoot styling and content creation.
But all these assets — every GIF, game, filter and newsletter — combine to capture millions of eyes. My work has regularly been viewed by over 7 million fans.
The success of my ‘Dualiveries’ campaign for hit maker Dua Lipa (via Warner Bros) was shortlisted for the Annual Creativepool Awards in both the integrated and social categories. This project rewarded fans with high-quality content and a Christmas competition, all delivered with a personal feel.
Before helping sell superstars, I gained traditional advertising experience at well-respected agencies Saatchi & Saatchi and The Bank. I was a Creative Lead for British Airways too, so I'm no stranger to delivering exceptional results to corporate clients either.
But it all started with art. I graduated from the University of Canterbury with a Bachelor in Fine Arts and in 2014, became the youngest finalist in the prestigious Wallace Art Awards. My passion for creating cut-through visual content was recognised early.
Today, from web design to print, stop-motion and video editing, I'm an all-round creative, who always says ‘yes’ to a challenge.
I'm best known for...
Shortlisted for Annual Creativepool Awards in the Digital, Integrated and Web categories for my 2018 'Dualiveries' campaign for Dua Lipa (via Warner Bros. Music).
Industries I know well
Food & Beverage
University of Canterbury
Bachelor of Fine Arts, Majoring in Graphic Design