AI conversation design, website copy, eDMs, YouTube and social scripts, top comment on a Daily Mail story... If it’s digital copywriting, Gena’s done it. She’s also written, edited and subbed all kinds of things on paper – so she can do that too, if you still have some.
Industries I know well
Beauty & Personal Care
Sports & Recreation
Honours & awards
Gena has won many advertising awards – from AXIS, AWARD, Cannes Lions, ORCA, The One Show and Young Guns – but none were more prestigious than being crowned a child lip-synching regional champion.
University of Waikato
Bachelor of Arts in English (Honours)
Diploma in Creative Advertising
Soul Machines Academy
Gold Certification in Conversation Design
New Zealand Institute of Business Studies
Diploma in Journalism
Music Institute of New Zealand (MAINZ)
Diploma in Electronic Music Production and DJing