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Georgia Pond Profile
Firstname/Profession
Georgia
Creative Director / Art Director
12 Plus years Experience
Auckland, Tauranga
1607

Represented: 03/10/22

Alexander Wang Flagship Store

About Project

Alexander Wang’s flagship New York retail space commissioned a striking seasonal installation for its pre-fall/fall collections. The space was fitted with a delicate gold lattice. which draped across the iconic' foyer’ of the store, filled with black fabric leaves. Gold-handled spades leaned to one side. This created a curious space enticing customers further into the store. Lighting was adjusted to create eerie leaf-shadows in the evening when the store as closed.


Industries

Fashion


Specialties

Brand Activation, Creative Direction, Design Direction


Client

Alexander Wang

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Creative. Digital. Marketing. Recruitment.