My creative credentials start at kindergarten, where I had three walls of my art on display and the other kids had one. More recently I’ve enjoyed a successful 32-year career in advertising, digital, design and illustration, after graduating from Wellington Polytechnic with a three-year diploma in Visual Communication Design.
Between freelancing spells, I’ve been a Senior Art Director at BCG2 and M&C Saatchi, Head of Art at Ogilvy, Deputy Creative Director at TBWA Paling Walters in London, Creative Director at Neilson Scott, and I ran my own design studio: Design Form.
I’ve created brand, digital, direct, experiential and retail campaigns & designs for over 260 brands ranging from L&P to Amex to KFC to the Police.
Over 50 of my photoillustrations have been published in the likes of Metro, Next & Cuisine.
I’ve won 85 industry awards including gold at Cannes, AWARD, Effie, Echo and the NZ DM & Interactive Awards. Plus a Lifetime Achievement award from ORCA.
But despite having been amongst the very top ranked Kiwi ad creatives, my three kids reckon I could try a bit harder because their schoolmates have never heard of me.
I'm best known for...
Getting a reaction. Laughter, tears, joy, shock; whatever gets the message across best. The bigger the reaction the better. I’m equally at home doing silly, premium, controversial, minimal, complex, high-tech, low-tech, weird, honest or tricky. My favourite reaction is “I love that".
Senior Art Director / 2014 – 2020 / BCG2
Clients include: FMG, Milford and Jack Daniel's
Senior Creative / 2013 – 2014 / Freelance
Clients include: Contagion, Exposure and Saatchi & Saatchi
Senior Art Director / 2009 – 2013 / M&C Saatchi
Clients include: NZ Police, NZ Fire Service and Māori Television
Industries I know well
Mediums I know well
Honours & awards
AWARD Sydney : Gold, Silver x11, Bronze
Axis Awards Auckland : Bronze x2
Axis Ideas School Auckland : Best Total Campaign
Best Design Awards Auckland : Bronze, Highly Commended x2
Cannes Lions : Gold, Silver, Bronze
Effies Auckland : Best in Show, Gold x3, Silver x3, Bronze
Empreintes Paris : Gold Grand Prix, OTC Grand Prix
HAAG London : Silver x2, Bronze x2
International Echo Awards New York : Best In Show, Gold, Bronze
John Caples International Awards, New York : Bronze
NZ Direct Marketing Awards Auckland : Gold x5, Silver x6, Bronze x5, Craft x4
NZ Marketing Awards Auckland : Sector Award
ORCA Awards Auckland : Grande ORCA, People’s Choice, Lifetime Achievement
OTC Bulletin/Taylor Nelson Sofres Awards London : Best in Category x5, Best Agency
OTC News Marketing & Creative Awards London : Overall Winner, Highly Commended x2
PM Society of London : Craft Winner, Craft Awards x4
Rx Club of New York : Gold Awards x2, Awards of Excellence x5
Typographers International Association New York : Typographic Excellence Award
Visual Communications Design
1985 – 1987
Advertising, Graphic Design, Typography, Photography, Television and Illustration.
Axis Ideas School Auckland