About Project

Springload is Wellington’s largest independent digital agency. Internal branding is often an afterthought in the agency space. However, Springload wanted to start investing in a strong and versatile brand that would showcase their work and tell their story.

Joyce collaborated with the Creative Director and CEO to develop a brand that reflects their values, balancing professionalism with a sense of personality. Following the design phase, I operationalized Springload’s brand across various touchpoints, such as the sales and marketing touchpoints, physical collaterals, and social media templates. Joyce established a curated library of Springload’s brand assets on Figma for easy access. This has helped empower the people at Springload to create branded collaterals while still maintaining consistent branding.

Industries

Digital

Specialties

Brand Identity, Brand Strategy, Illustration