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karl creative director profile
Firstname/Profession
Karl
Copywriter / Creative Director
12 Plus years Experience
Auckland
3751

Represented: 06/10/20


Bio

Meet Karl.

 

A creative writer with broad experience - from becoming the highest awarded creative in New Zealand to achieving a Masters in Creative Writing, to writing three novels and becoming a best-selling author on Amazon.

 

He has used creativity, storytelling and advertising to reach people and take them on a journey. If you need help in creating content to reach people in a creative way, we should talk. With a Bachelor of Business in Marketing, a Masters in Creative Writing, and over ten years working in advertising agencies, Karl can be sure to help.

 

While writing the occasional award winning ad, Karl also dabbled in short films. One of his films, Signs, hit a sweet spot with people and has been viewed over 10 million times on YouTube.

Expertise

Advertising B2B Writing Brand Identity Concepting Copywriting Creative Direction Editorial Ideation Marketing Collateral Storytelling

Software

Keynote Microsoft Office

Industries I know well

Advertising
Alcohol
Entertainment
Food & Beverage
Media
NGO
Retail
Technology

Honours & awards

Advertising Accomplishments:

Cannes: 8 Lions, 24 finalists

OneShow: 2 Pencils, 11 Finalists

D&AD: 1 Silver nomination, 6 in-book

AWARD: 19 Pencils, 28 Finalists

Over 100 local and international awards for creativity and effectiveness

2009 Campaign Brief’s #1 most awarded creative

Cannes Young Creative

Grand ORCA, twice.

Qualifications

Auckland University of Technology

Master's Degree, Creative Writing

2016 - 2017

Creative. Digital. Marketing. Recruitment.