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profile v2
Firstname/Profession
Lauren
UX Designer / Digital Designer
12 Plus years Experience
Auckland
192

Represented: 20/12/22


Bio

Meet Lauren.

 

She's a designer and developer with twelve years of industry experience in delivering well crafted and considered solutions. She runs a creative studio for print, digital and user experience (UX) design. She helps others to stop wasting time, money and resources, asking ‘Could it be made better? More beautiful? For longer? For less cost to the planet and the customer?’

 

A highly skilled freelance designer with over 12 years of experience in the industry. Not only does she excel in design, but she also has the ability to function as a developer when needed. Her passion for sustainable design and expertise in various forms of media, such as print, digital, web, and user experience, make her a valuable asset to any project. Her unique combination of skills sets her apart as a versatile designer, able to handle a wide range of capabilities.

 

Lauren is well-versed in understanding user journeys and has extensive experience working in a SaaS environment. She knows how to connect with customers and identify their needs for a digital presence. With four years of experience in web and desktop application development, she is proficient in wireframing and creating visually appealing and interactive interfaces that effectively engage users. Additionally, she has a deep understanding of design validation and testing for continuous improvement.

 

Whether you're a small business looking for a website overhaul or an agency with a larger team, Lauren can help elevate your project and achieve better results. She has experience in redesign projects, focusing on budget allocation and real results. She's also well-versed in data analysis tools such as Google Analytics and HotJar, and can translate insights into actionable design decisions.

 

With a solid understanding of HTML, CSS, and React, this talented designer knows how to effectively utilize tools to bring her designs to life.

Expertise

Brand Identity Digital Design Graphic Design Print Prototyping Typography UI Design User Testing UX Design

Software

Adobe Creative Cloud Illustrator CC InDesign CC Photoshop CC

Industries I know well

Advertising
Media
Recruitment
Retail
Service
Technology

Qualifications

Northumbria University

Bachelor of Arts (Hons), majoring in Graphic Design

 

The Chartered Institute of Marketing 

Diploma in Digital Marketing

 

General Assembly 

Javascript and jQuery circuit

Creative. Digital. Marketing. Recruitment.