About Project

The ICC Women's Cricket World Cup 2022, held in New Zealand, aimed to amplify attention and recognition for the tournament, acknowledging the underrepresentation of women's cricket, as well as incorporating New Zealands’ rich cultural heritage. As part of this project, Madeleine and the team were involved in the rollout of the out-of-home campaign, with strategically placed out-of-home billboards in prominent locations, and in the lead up to the final match, there was a push with utilising print ads to reach a wider audience, and leveraging the power of social media to engage fans not only globally, but also locally.

Industries

Sport & Recreation

Specialties

Artworking

Client

Women's Cricket World Cup