About Project

KFC needed to formalise the different ways they give back to the community by launching a Foundation. Marcelo and the team started at the core of the KFC experience – being handmade. From crumbed, Finger Lickin’ chicken, all the way to their typeface, the design approach tied the messaging & look authentically to the brand.

Displayed in-store, digitally, & on staff t-shirts – the message became the medium with the typography taking the shape of our famous buckets. The detail focused on the natural textures & rustic craft. Letterpress typography, coupled with hand-script, painterly rendered food & a restrained brand palette all contributed to an organic quality, unmistakably KFC.

Industries

Food & Beverage

Specialties

Art Direction

Client

KFC