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maria graphic designer profile
Graphic Designer
12 Plus years Experience

Represented: 25/03/21


Maria is a multi-faceted creative with a foundation in design and 17 years of industry experience focusing on brand and campaign development. She is well versed in concepting, art-directing and crafting relevant and engaging solutions that bring brands to life. 


Maria has observed that ideas are best tested through creative collaboration and building strong relationships with her team, clients and suppliers is the key to developing the best creative strategy.


Art Direction Brand Identity Creative Direction Digital Design Graphic Design Illustration Marketing Collateral Storyboarding


Illustrator CC InDesign CC Photoshop CC

Recent Employment

Freelance Designer, Illustrator & Art Director / May 2003 - Present / Self Employed

Auckland, New Zealand


  •  Working on a wide range of freelance projects from concept development through to production
  • Brand identity and logo design
  • Design and copywriting of brand and marketing collateral
  • Digital campaign development
  • Website design
  • Art direction, photography, styling
  • Clients include businesses, charities, other creative industry professionals and advertising agencies

Joint Head of Creative / Jun 2011 - Dec 2020 / Hyde Group Advertising

Auckland, New Zealand


  • Campaign development and copywriting
  • Creative direction and presentation development for new business pitches
  • Brand positioning and brand identity development
  • Art direction and design for print, digital and TV
  • Co-leading a small creative team and ensuring a consistently high standard of work in a deadline sensitive environment
  • Encouraging a positive team culture with a collaborative approach and clear communication

Creative Lead / Mar 2005 - Dec 2009 / Phil O'reilly Design

Auckland, New Zealand


  • Creative lead, working with a small and versatile team of designers, external resource and suppliers
  • Involved in all stages of the project from concepts through to production
  • Brand development and logo design
  • Design and production of marketing collateral for print and web
  • Packaging design
  • Website design
  • Design and production of motion graphics and animation
  • Managing client relationships on a day to day basis, project briefings and presentations

Industries I know well

Beauty & Personal Care


Unitec Institute of Technology

Bachelor's Degree - Design & Visual Communications, General

Creative. Digital. Marketing. Recruitment.

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