- Firstname/Profession
- Mario
- Copywriter / Content Creator
- 12 Plus years Experience
- Auckland, Wellington, Christchurch
-
11938
Represented: 18/02/11
Technology in Action
About Project
From my days as CD at The Department of Doing. McCann Erickson Japan co-opted us into their international campaign planning for landmark client Hitachi. Eventually, six campaign directions were selected for global research - four from the international network and two from us. The result? The two ideas I came up with were favourite and second favourite, and this one – 'Technology in Action' accompanied by unexpectedly natural or homely images, depicting the welcome end result of Hitachi's technological prowess–became their international brand campaign.
Industries
Technology
Specialties
Copywriting, Creative Direction, Strategy
Client
Hitachi
- Technology in Action
- Technology
- Welcome to Waiwera
- Property
- Semble
- Banking
- Samsung
- Electronics
- Volvo XC90 Press
- Automotive
- Tilt Digital
- Technology
- Kakadu Brand Campaig...
- Tourism
- Jatz Crackers
- Food & Beverage
- Darwin Tactical Camp...
- Tourism
- Marmite ‘Iron’ Poste...
- Food & Beverage
- Red Centre Campaign
- Tourism
- Whats yours called?
- Public Awareness
<
Previous
Next
>
410