- Firstname/Profession
- Mario
- Copywriter / Content Creator
- 12 Plus years Experience
- Auckland, Wellington, Christchurch
-
11938
Represented: 18/02/11
Jatz Crackers
About Project
Jatz was struggling against the established Snax brand, with others - including own-label - snapping at its heels. The ruthless listing policies of the two supermarket groups mean this was not a great position to be in. The products in this category are essentially interchangeable and the task was to make the difference with advertising - to give the brand saliency and likeability. Which it did: within 6 months Jatz became the leading cracker brand, with no other promotional support.
Industries
Food & Beverage
Specialties
Advertising, Copywriting, Marketing Strategy
Client
Arnotts
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- Semble
- Banking
- Samsung
- Electronics
- Volvo XC90 Press
- Automotive
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- Technology
- Kakadu Brand Campaig...
- Tourism
- Jatz Crackers
- Food & Beverage
- Darwin Tactical Camp...
- Tourism
- Marmite ‘Iron’ Poste...
- Food & Beverage
- Red Centre Campaign
- Tourism
- Whats yours called?
- Public Awareness
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