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martin copywriter profile
Firstname/Profession
Martin
Copywriter
12 Plus years Experience
Auckland
232

Represented: 04/03/21


Bio

Martin has a well-earned reputation as a strong strategic thinker who lives and breathes creativity. Having been a Creative Director himself, he understands what freelancers need to bring to the table and takes pride in delivering killer work either alongside an Art Director in a creative team or on his own.

Anyone who's watched the telly, listened to the radio, flicked through a newspaper or magazine or driven past a billboard, will be familiar with Martin's iconic work. Some of his gold standard campaigns include Pineapple Lumps' 'Sweet as God' and Vogel’s ‘Chris Knox Breakfast’.

Not only has he produced iconic work but this senior Copywriter has also taken home more than 100 NZ Axis Awards and Effies (including more than 10 golds) and has amassed a stash of trophies and finalist nominations from every major award show in Australia, the EU and US. 

 

 

 

Expertise

Campaign Management Content Marketing Content Strategy Copywriting Creative Direction Editorial Scriptwriting Storytelling

Software

Microsoft Word

Recent Employment

Freelance Creative Director / Feb 2009 - Present / Self Employed

Auckland, New Zealand

 

The Table is where Martin's freelance and project work gets done. Sometimes it’s in the kitchen. Sometimes it’s in a cafe.

Creative Director / Writer / Mar 2012 - Nov 2019 / Shine

Auckland, New Zealand

 

Creative across all media channels for brands including Spark, Spark Lab, Genesis, Vogel's, Mac's, Höpt, Hyundai NZ, Isuzu, Renault, Tower, Lightbox, Triton Hearing, AUT, Stuff, Seafarers/Savor Group, Z Energy, NZI.

Senior Creative / Mar 2007 - Nov 2008 / DDB

Melbourne, Australia

 

Creative across: Telstra/Sensis, Gardasil, Heinz Australia, Australian Unity, Fosters Wines brands.

Industries I know well

Alcohol
Automotive
Finance
FMCG
Food & Beverage
Hospitality
Insurance
Telecommunications

Mediums I know well

TV
Radio
OOH
Print
Social Media

Creative. Digital. Marketing. Recruitment.

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