Bio

Wordsmith, extraordinaire.

I'm Matt, professional copywriter and creative director, long-form feature writer and published author. A qualified journalist too, with a Post-Grad in Creative Writing on top, I'm your man for words and much, much more.

I always bring a fresh perspective and strong opinion to the table, whether in workshops, leading creative direction and discovery process. I love diving deep into research and turning customer insights into marketing actions and plans.

A background in traditional media led me to establish Skull&Bones — a digitally-centered media and content agency working with early online adopters way back in 2009, the year of the first iPhone!

I'm also an expert at taking words to the screen and see video as today's most important form of marketing communication (by far). That’s why I've has conceived, written, and directed more than 200 campaigns for over 50 clients.

Time for a book then? Well, my first novel, Small Mouth Demon, is now selling on Amazon. If you love local crime fiction and laughing out loud, you should buy it.

There was also the successful rebranding of TOP party and an operational role as the party’s Creative Director, but I won't get into politics here.

So that’s who I am. A sharp mind with extraordinary experience, I’ll make strategic sense of any marketing muddle or brand development.

Qualifications

Massey University

Certificate in Journalism

Whitireia

Advanced Post Graduate Diploma in

Creative Writing