
- Firstname/Profession
- Melissa
- Art Director / Creative Director
- 12 Plus years Experience
- Auckland, Christchurch, Wellington
-
13636
Represented: 15/05/14
Bio
Meet Melissa.
My love affair with advertising began as a wide-eyed (and very eager) Art Director at Saatchi & Saatchi London. There, I was fortunate enough to work under advertising greats, such as David Droga, honing my creative and strategic skills with brands such as Sony and Procter & Gamble.
Lured by the scent of the ocean, and suntan lotion, I returned down-under to join Creative Director Sean Cummins at the fledgeling Cummins & Partners Melbourne (now SapientNitro). Bad kiwi accent impersonations aside, I was lucky to create a number of memorable campaigns, even channelling my ‘inner bloke’ writing for the likes of Holden, Virgin and Stihl. After enjoying four years in Melbourne, I moved to the sunny shores of Sydney where I joined the fun and talented team at The Brandshop. It was here that I produced, among many other things, one of the most memorable and talked about Australian ads ever - the Kimberly Clark ‘Beaver’ commercial.
Like all love affairs, advertising and I have experienced many challenges along the way, but nothing that a long lunch couldn’t fix. Fortunately, I’ve worked with many inspiring and awesome people and have enjoyed lasting, trusted relationships with many senior clients. Although I began my advertising career as an Art Director, I also have a penchant for writing, and much of my creative work I have either co-written or written. On the subject of ‘writing’ and ‘books’, I have just completed my first novel. Writing it, not reading it! Since returning to the kiwi homeland after a long freelancing spell in Sydney, I’ve had the opportunity to produce a number of notable campaigns with many great agencies. I don’t shy away from any challenge and relish turning briefs into sparkling creative diamonds.
Expertise
Software
I'm best known for...
Producing strategically focused and heavily conceptual creative… and a unique sense of humour.
Industries I know well
Automotive
Food & Beverage
Fashion
Healthcare
Financial
Entertainment
Alcohol
Household
Charity
Telecommunications
Mediums I know well
Art Direction
Copywriting
TVC
Print
Viral
Radio
Digital
Design
Experiential
Social Media
POS
Direct Marketing
Honours & awards
NZDM Gold technology
NZDM Gold Excellence in Art Direction
NZDM Gold Direct Response
NZDM Gold Craft
2 NZDM Silver Channel
NZDM Bronze Direct Mail
Axis Silver, Non Traditional Outdoor/Ambient
Axis, Bronze, Out of Home
Axis, Bronze, Transit Advertising
Cannes, Finalist, Print
Cannes, Finalist, Print
Award, Finalist, Print
MADC, (Silver), Print
MADC, (Silver), Print
MADC, (Bronze), POS
MADC, (Bronze), POS
Clio, Finalist, Print
University Prize for Art History
Qualifications
Bachelor of Arts