- Firstname/Profession
- Mike
- CX Writer / Copywriter
- 12 Plus years Experience
- Auckland, Hamilton, Tauranga
-
3765
Represented: 23/03/21
Asteron Life Website Redesign
About Project
To help Asteron Life increase brand awareness and support its broker-based sales channel, we rebuilt asteronlife.co.nz from the ground up.
As well as simplifying the copy and injecting a distinctive tone of voice, this project also included developing targeted content like Lifesnap - an interactive tool that prepared customers for talking with an adviser - and real customer testimonials.
Industries
Insurance
Specialties
Content Strategy, Editorial, UX Writing
Client
Asteron Life
