- Firstname/Profession
- Mike
- CX Writer / Copywriter
- 12 Plus years Experience
- Auckland, Hamilton, Tauranga
-
3765
Represented: 23/03/21
Fonterra Pediatric - B2B Campaign
About Project
To have Fonterra's leadership in paediatric nutrition recognised on the global stage in China, we turned the challenge of isolation into our unique advantage: "Discover our R&D facility. We call it New Zealand."
RESULTS
- Connected with 2500 from all over the world
- More than 400 entries in the prize draw.
- 10,000 visits to the website in the two months.
Industries
Food & Beverage
Specialties
Brand Identity, Copywriting, Editorial
Client
Fonterra
Credit
Agency: Colenso
To have Fonterra's leadership in paediatric nutrition recognised on the global stage in China, we turned the challenge of isolation into our unique advantage: "Discover our R&D facility. We call it New Zealand."
RESULTS
- Connected with 2500 from all over the world
- More than 400 entries in the prize draw.
- 10,000 visits to the website in the two months.
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