- Firstname/Profession
- Mike
- CX Writer / Copywriter
- 12 Plus years Experience
- Auckland, Hamilton, Tauranga
-
3765
Represented: 23/03/21
Souther Cross Pet Insurance
About Project
One in three Kiwi pet owners struggle with vet bills. That’s why there’s Southern Cross Pet Insurance.
In 2018, we relaunched southerncrosspet.co.nz to make it easier for Kiwis to learn about pet insurance and get cover. This project included creating a new tone of voice, collaborating with the wider team on the IA and UX, simplifying the product offering, interviewing customers and crafting case studies, and contributing regular articles to the blog.
Industries
Insurance
Specialties
Copywriting, Information Architecture, UX Strategy
Client
Southern Cross Pet Insurance
