- Firstname/Profession
- Mike
- CX Writer / Copywriter
- 12 Plus years Experience
- Auckland, Hamilton, Tauranga
-
3765
Represented: 23/03/21
UFO drone stunt
About Project
The idea of cheaper energy was so alien to Kiwis, we decided to grab their attention with a UFO in the night sky. This UFO then left energy credits on streets and landmarks around Auckland for people to claim the next day.
RESULTS
The stunt and supporting multi-media campaign caused such a sharp increase in quotes and new customers that we succeeded in crashing the call centre in Hamilton.
Industries
Energy
Specialties
Brand Activation, Interactive Advertising, Marketing Strategy
Client
Energy Online
Credit
Agency: Twenty
