About Project

The Grey is a boutique apartment comprised of an artful balance of edgy architecture, sophisticated interiors and a building that epitomises Grey Lynn. The brief required design and marketing materials which would appeal to a wide range of purchasers who shared a common desire to live in this vibrant, city-fringe neighbourhood.

The brand needed to exude a fresh attitude and modern feel appealing to a younger target market. The colour palette stands in contrast to the colour ‘grey’. Photography which evoked the vibrant lifestyle around the neighbourhood was key and helped tell a unique story.

Industries

Architecture & Interior

Specialties

Art Direction, Graphic Design, Marketing Collateral

Client

WRK Communications