Concepts, copywriting and content production are my key skills. Practise has taught me to be versatile, efficient and insightful.
Whether it's cracking it, crafting it, or painting the big picture, I'm always looking for a simple idea that's super smart.
I can work autonomously and/or collaboratively on projects long or short. Hopefully your next brief is coming my way!
I'm best known for...
Experienced brief-cracking pitch-smashing award-winning beer-guzzling creative.
Creative Director / 2006 - Present / Freelance
Working with busy agencies and clients to produce copy and comms, usually ASAP. I've worked on banks, public service, telecomms, insurance, agribusiness, fashion, FMCG, autos and alcohol.
Industries I know well
Mediums I know well
Direct and digital
Honours & awards
Grande Radio Orca, Newspaper Ad of the Year, AXISs, RSVPs, Effies, AWARDs, Spikes, LIA, Clio and Cannes wins...
1992 Winner Axis Advertising Ideas School
1994 NAB Newspaper Ad of the Year
1998 AXIS BRONZE Radio Campaign
1999 AWARD BRONZE Radio Campaign
2001 AXIS BRONZE Newspaper Public Service
2001 AWARD Finalist Newspaper Single
2002 AXIS Finalist Radio
2002 AXIS Highly Commended Television
2002 AXIS BRONZE Billboard Campaign
2002 AXIS BRONZE Mixed Media
2002 Grande ORCA Winner
2003 AXIS Highly Commended Magazine
2005 AXIS Finalist Outdoor
2006 CANNES Shortlist
2006 AWARD Finalist Interactive
2006 SILVER RSVP Award
2007 AXIS Finalist Outdoor
2007 GOLD RSVP Awards x2
2010 Newspaper Ad of Year Finalist
2014 AXIS Finalist poster
2014 AXIS Finalist art direction
2014 CLIO Shortlist Direct & Content
2014 CANNES GOLD PR
2014 Spikes GOLD x3, SILVER x2
2014 LIA Awards SILVER
2014 GRAND EFFIE & GOLD Effie
2015 Axis BRONZE Promo & Activation
2015 Axis BRONZE Outdoor
2015 Axis SILVER Transit
2015 Axis SILVER Integrated
2016 Axis Finalist Direct
2016 Axis BRONZE Product Design
2016 Spikes BRONZE Media
2016 NZ Marketing Awards Finalists
2016 Effie BRONZE Social Marketing
2016 Effie BRONZE Strategic Thinking
2016 Effie SILVER PR/Experiential
2016 NZDMA GOLD Industry
2016 NZDMA SILVER Channel
2016 NZDMA GOLD Craft
2017FOMA Awards GOLD Best Launch Campaign
2017 Advertiser of the Year BEACON Awards
2017 3x SILVER BEACON Awards
2017 5x GOLD BEACON Awards
2018 APAC Effie Bronze
2019 Grande ORCA Finalist
2019 3x NZDMA BRONZE
2020 Axis Finalist
BCA Marketing & Management
Travel Spanish, Café French, Nu Zillund English.
Once was a client.