+64 9 373 3791
Phil Profile v3
Firstname/Profession
Phil
Copywriter / Creative Director
12 Plus years Experience
Auckland, Hamilton, Wellington
18957

Represented: 22/09/06


Bio

Meet Phil

 

One of the most senior freelancers on the market today, Phil’s your go-to guy for clever ideas and a safe pair of hands on almost any brief.

 

With Phil, there are no disconnects, no dropped balls, no puzzled clients or dazed looks on consumer faces. His work just works. The ideas are tight, and his copy is right. In his own words, “Whether it's cracking it, crafting it, or painting the big picture, I'm always looking for simple ideas that are super smart.”

 

For years he wrote those classic Tui billboards, and he was back on team Tui for ‘Catch-a-Million’ too. More recently he’s sold road safety, credit cards, sports cars and small homes. He’s made campaigns out on the farm and learnt about fintech. So, you can bank on Phil’s experience to get jobs delivered on brief, on time and on budget.

 

For creative concepts, copywriting, campaigns and content production Phil is available to work autonomously and/or collaboratively on projects long or short.

 

Expertise

Advertising Brand Identity Concepting Copywriting Creative Direction Editorial Scriptwriting Storytelling Sub-editing Tone of Voice

Software

Microsoft Excel Microsoft Powerpoint Microsoft Word

I'm best known for...

Being an experienced brief-cracking pitch-smashing award-winning beer-guzzling creative.

Industries I know well

Alcohol
Automotive
Education
Finance
FMCG
Technology
Telecommunications

Honours & awards

Grande Radio Orca, Newspaper Ad of the Year, AXISs, RSVPs, Effies, AWARDs, Spikes, LIA, Clio and Cannes wins...

1992 Winner Axis Advertising Ideas School
1994 NAB Newspaper Ad of the Year
1998 AXIS BRONZE Radio Campaign
1999 AWARD BRONZE Radio Campaign
2001 AXIS BRONZE Newspaper Public Service
2001 AWARD Finalist Newspaper Single
2002 AXIS Finalist Radio
2002 AXIS Highly Commended Television
2002 AXIS BRONZE Billboard Campaign
2002 AXIS BRONZE Mixed Media
2002 Grande ORCA Winner
2003 AXIS Highly Commended Magazine
2005 AXIS Finalist Outdoor
2006 CANNES Shortlist
2006 AWARD Finalist Interactive
2006 SILVER RSVP Award
2007 AXIS Finalist Outdoor
2007 GOLD RSVP Awards x2
2010 Newspaper Ad of Year Finalist
2014 AXIS Finalist poster
2014 AXIS Finalist art direction
2014 CLIO Shortlist Direct & Content
2014 CANNES GOLD PR
2014 Spikes GOLD x3, SILVER x2
2014 LIA Awards SILVER
2014 GRAND EFFIE & GOLD Effie
2015 Axis BRONZE Promo & Activation
2015 Axis BRONZE Outdoor
2015 Axis SILVER Transit
2015 Axis SILVER Integrated
2016 Axis Finalist Direct
2016 Axis BRONZE Product Design
2016 Spikes BRONZE Media
2016 NZ Marketing Awards Finalists
2016 Effie BRONZE Social Marketing
2016 Effie BRONZE Strategic Thinking
2016 Effie SILVER PR/Experiential
2016 NZDMA GOLD Industry
2016 NZDMA SILVER Channel
2016 NZDMA GOLD Craft
2017FOMA Awards GOLD Best Launch Campaign
2017 Advertiser of the Year BEACON Awards
2017 3x SILVER BEACON Awards
2017 5x GOLD BEACON Awards
2018 APAC Effie Bronze
2019 Grande ORCA Finalist
2019 3x NZDMA BRONZE
2020 Axis Finalist

Qualifications

Victoria University

BCA Marketing & Management

Languages

Travel Spanish, Café French, Nu Zillund English.

Creative. Digital. Marketing. Recruitment.