- Firstname/Profession
- Richard
- Graphic & Brand Designer / Digital & UI Designer
- 8-12 years Experience
- Auckland
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Represented: 24/07/24
Environment Hubs Aotearoa
About Project
Environment Hubs Aotearoa is a network of 22 hubs. Their mission is to bring communities together and create lasting, positive change for our environment and future generations. The brief was to redesign their identity to better reflect who they are and what they offer. Richard worked with the strategic team at Ira to develop, design and deliver an engaging brand identity for EHA.
Industries
Environment
Specialties
Brand Strategy, Graphic Design, Ideation
Client
Environment Hubs Aotearoa
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Environment Hub's identity is created by four lines that interweave and converge to create a central point. This represents their role in bringing together the influence, energies and expertise of their partners to improve outcomes for our environment and communities of Aotearoa.
A nature based colour pallet was adopted, bringing fresh greens with the support of rich dark greens and blue. Red was introduced to give the brand flexibility to create contrast and point of interest.
Best practice design was done to show how the identity could be applied across different mediums. Here is an example of a creative concept to show how the branding can be utilised.
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